Why Africa?

Why Africa?

Conor O’Callaghan, the Founder of Millar Cameron explains:

At Millar Cameron, we love to work with the most pioneering organisations all over the world. The focal point of our expertise and experience is Africa, where we are proud to have placed people in 46 different countries across this continent.

As a member of the Royal African Society and the Africa Council, Millar Cameron has unrivalled resources to create recruitment solutions for companies looking to expand. We are dedicated to supporting businesses and rise to the challenges that the continent offers.

Africa is the world’s second-largest continent, there are 54 countries and more than 2,000 ethnolinguistic groups. It is a region of diversity and contrast and very much still an unknown quantity to many companies. Its rapid development creates a vast range of business opportunities, while extreme environments and potentially unstable regimes can make it a major challenge.

So why are we committed to Africa?

As much as I feel that I must talk about commercial strategy first I will not.

On a personal level, Africa has always fascinated and intrigued me. Growing up on movies such as The Africa Queen and Out of Africa, and watching countless natural history programmes has fed my intrigue for the great continent.

The press often portrays a negative image of the continent: famine, government coups and human exploitation. However, when you work in Africa you realise there is so much more it has to offer. 

As we began to recruit into the continent, my fascination grew, placing people into projects based in the mountains of Ethiopia or the island of Sao Tome felt incredible. As such, our work here continues and I feel genuinely grateful for the diversity of work we get to spend our days on.

There is a commercial angle to our involvement, as the private sector continues to see the potential that Africa has to offer. According to Deloitte, the African economy is forecast to grow by around 50% in the next six years, doubling the rate of advanced economies. They are expected to become the second largest market for investment by European consumer businesses. The United Nations’ World Investment Report 2017, forecasts foreign direct investment (FDI) in Africa to increase yet again this year, reaching an estimated $65 billion. 

The key vertical sectors we work on are: 

  • Agriculture and food processing
  • Consumer goods
  • Real estate and construction
  • Logistics
  • Financial services

In 2018, we are looking to build out recruitment desks within both the telecommunications and power sectors.

Our social consideration is supporting the positive impact that industry brings to the region. Thanks to the increasing number of companies looking to establish a presence or expand their operations, employment levels are rising. Physical infrastructure is improving with better roads and railways. Many local industries are also being created as a result of this industrial growth, such as telecommunications.  Alongside this, improved education and access to healthcare are often a result of corporate responsibility initiatives. 

Millar Cameron is proud to know that we are doing our part, as talent is a key factor to all companies. Hiring right is vital, strong hires consolidate an operation, allowing a factory to operate more efficiently. Logistical challenges can be overcome with the right person and yields may improve with a forward thinking General Manager.

As a leading recruiter in Africa, Millar Cameron supports clients with talent issues. We advise clients on the availability of personnel, whether there are the right people in the local market or if they need to look further afield. We also support our clients with financial and budgetary decisions and there is little we do not know when it comes to human talent. 

In summary, we believe that if you get your talent right, an operation stands a far greater chance of flourishing.

Please contact us to find out more about our work in Africa, or browse our current vacancies.